Job Details

Overview

PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today, were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Position

Go-To-Market Strategist

San Mateo, CA / Hybrid This role is hybrid, with an expectation to come into the office 12 times per month

Role overview

As an Independent Partners Go-To-Market (GTM) Strategist at PlayStation, you will be a key player in shaping the strategies that bring our partners games to life across the PlayStation ecosystem. This role sits at the intersection of strategy, partner relations, and cross-functional execution, evangelizing the value of PlayStation GTM capabilities externally and acting as a subject matter expert on key titles to cross-functional teams internally.

Reporting to the Independent Partners Account Management Team Lead, this role will be vital to the success of independent partners games at PlayStation and maximize their reach to the right PlayStation players.

Responsibilities

• Advise and influence partners on their GTM strategies for key titles, providing education and resources, while ensuring alignment with both PlayStation and partner goals.
• Serve as the primary lead in developing and sharing educational materials for Independent Partners about PlayStation GTM capabilities and best practices to ensure commercial success on PlayStation. Deliver professional presentations in front of key leaders and executives throughout the organization.
• Provide guidance and be a potential first point of partner contact to support the discoverability of Independent Partner content on PlayStation via self-service tools and other platform specific capabilities.)
• Oversight of partnership engagement to ensure effective deal execution in collaboration with global marketing team, defining and securing SIE marketing commitments, and consolidating go-to market reporting ATL campaigns, Retail Marketing, PlayStation Store, BTL.
• Build and maintain strong cross-functional relationships to stay current on PlayStation GTM opportunities (Global Marketing, Store, Portfolio teams, etc.)
• Act as the subject matter expert (SME) on product roadmaps for key titles and keep internal stakeholders informed and aligned.
• Work as a collaborative team member within the Partner Commerce Team in establishing and executing Partner plans; understanding market dynamics, shifting consumer demands, and helping adjust title level plans to meet future market needs.
• Provide holistic and actionable reporting on key GTM executions to shape future strategies.
• Participate in and support Monthly/Weekly team meetings, partner check-ins, and possible business performance reviews.

Qualifications

• 4+ years of experience in go-to-market strategy, account management, partner marketing, or product marketing, ideally within gaming, entertainment, or tech industries.
• Strong understanding of the consumer in the digital and gaming ecosystem.
• Proven ability to build and execute go to market plans in collaboration with cross-functional teams.
• Strong communication (verbal and written) and interpersonal skills.
• Excellent communication and relationship-building skills, with experience influencing both internal stakeholders and external partners.
• Demonstrated ability to think strategically while executing tactically in a fast-paced environment.
• Experience working with international and/or multi-regional teams.
• Passion for indie games is a plus!

#LI-SV1

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each roles base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

This role is eligible for SIEs benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

This is a flexible role that can be remote, with varying pay ranges based on geographic location. For example, if you are based out of Seattle, the estimated base pay range is:

$115,300 - $172,900 USD

Equal Opportunity

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Website

Have you ever worked for a Sony company previously? *

Are you authorized to work in the United States? *

Will you now, or in the future, require sponsorship to work in the United States? *

Will you need relocation assistance to work at this role's specified location? *

Are you related to, or in a close personal relationship with, anyone who currently works for SIE or any SIE-affiliated studios? (This includes spouses, domestic partners, and significant others.) *

If yes, please state their name, the department or studio they work for, and their job title (if you know it).

By selecting "Yes", I am certifying that, to the best of my knowledge, the information I have provided in this employment application is true and correct. *

US Voluntary Demographic Question

Voluntary Self-Identification

Our vision at PlayStation is to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported so we can push the boundaries of play. That vision begins our candidates, and we are working to better understand the diversity of our candidate population.

This data will also be aggregated and sent to the government for reporting purposes. Please know that the completion of this form is entirely voluntary. Your personally identifiable information (name, address, etc) will not be considered in the hiring process or thereafter. Any information that you choose to provide will be recorded and maintained in a confidential file for XX time.

Protected Veteran

You are a protected veteran under United States law if any of the following apply to you:

• Disabled Veteran: a veteran of the U.S. military who is entitled to compensation (or who would be entitled to compensation if not for the receipt of military retired pay) under the administration of the Secretary of Veterans Affairs and/or a person who was discharged or released from active duty because of a service-connected disability.
• Recently Separated Veteran: a veteran who has discharged or released from active duty in the U.S. military within the last three years.
• Armed Forces Service Medal Veteran: a veteran who, while serving on active duty in the U.S. military, participated in a U.S. military operation for which an Armed Forces Service Medal was awarded pursuant to Executive Order 12985.

Disability

Under U.S. law, you are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and will not be seen by selecting officials or anyone else involved in making personnel decisions, nor will it be shared with our accommodations team . Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.